How to take the perfect penalty kick

The Champions League final is coming up and there’s a chance that it will go to penalties. Will the teams have studied the behaviour of the keepers and the penalty takers of the opposing team? Have they inferred a trend? Will it even help at all? The question is though, can the keeper know which way the kicker will shoot? And if he does, does the kicker know that the goalkeeper knows? And what if the goalkeeper knows that the player knows that he knows?